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Darrell Creedon Head Honcho (CEO)

Darrell Creedon, CEO and President of Diversified Resource Group (DRG), founded the company in 1999 to offer contract furniture creations that transform commercial spaces. As client needs evolved, especially in the hospitality industry, Darrell and DRG did as well, launching Collective by DRG, a boutique furniture purchasing, and procurement studio, in 2019.

No one understands the role that furniture can play in delivering exceptional experiences for guests more than Darrell and the Collective team. By collaborating with hoteliers and restauranteurs, Collective offers custom creations that build brands, elevate the style, invigorate environments, and keep guests coming back time after time. Just as important, those custom creations are delivered, installed, and serviced at a level that continuously exceeds expectations and pushes everyone to meet the company’s high standards.

Darrell is a graduate of The Citadel, where he played football and lacrosse and earned a degree in business administration. That experience helped instill honesty and integrity – values he lives out daily not only as DRG’s president but also as a mentor in the Gwinnett County Schools Community-Based Mentoring Program (10+ years) and as an active member of the Peachtree Corners Business Association.

In his spare time, Darrell enjoys sports, live music, and spending time with his wife and two children.


    PMS 3538 C - Pensacola Beach Turquoise
    George Rodrique (My Dad loved Blue Dog)
    Jack & Ginger
    Whatever my wife says.